Users will soon have a new feature that enables them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the platform disclosed that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread release. This shift comes amid a rise in AI content, spurred by new content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, ranging from digital art to informative clips, and we aim to provide users the ability to adjust the amount of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The service announced that there are currently over a billion videos on its service identified as made with AI. Overall, more than 100 mn pieces of content are added to the app each day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI content they see by opening the topic control setting in the application and picking the AI content topic. Other topics that currently be modified under the setting encompass current affairs, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s policies oblige users to identify “realistic” AI-made content, and it forbids malicious deepfakes of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its community policies.
In addition, the app will henceforth attach an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from trying to evade the labeling process.
Educational Initiatives
The company is additionally establishing a two million dollar educational fund for specialists and organizations to produce educational content about using AI responsibly. This project will benefit non-profit groups focused on training computer science.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over plans to make redundant hundreds of content moderators in the United Kingdom. The company is planning to reduce 439 jobs in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that people-led review would continue to be important, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by humans. TikTok announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
